Advancing your sustainable transition

The regional framework “Sustainable Tourism in Nouvelle-Aquitaine”

To avoid getting lost in the jungle of labels, we have developed a shared regional framework designed to identify stakeholders committed to sustainable tourism.

The Nouvelle-Aquitaine Regional Tourism Board supports you in understanding and interpreting these sustainable initiatives.

Table of contents

The Regional Framework

Identifying and promoting the most committed suppliers

The framework assesses commitments across the three pillars of sustainable tourism — environmental, social and economic responsibility. It is structured around 43 criteria (25 “priority” criteria and 18 “progress” criteria), grouped into six evaluation areas:

Communication and transparency
Governance, employment and working conditions
Environmental management
Local development and relationships with residents and regional stakeholders
Partnerships
Inclusion and accessibility

Existing initiatives in Nouvelle-Aquitaine have been evaluated against these regional criteria. This assessment enables the selection of the most rigorous labels, standards and certifications, classified into two levels:

The regional framework “Sustainable Tourism in Nouvelle-Aquitaine”, developed as part of the 2021 Sustainable Tourism study led by CRT NA, is the result of extensive benchmarking (over sixty national and international frameworks analysed) and collaborative work with regional destinations and tourism stakeholders.

Its objective is to establish a shared regional definition of what is expected from a tourism operator claiming a sustainable approach. It also enables us to identify and promote the most committed suppliers across Nouvelle-Aquitaine, notably through our communication and promotional tools dedicated to travel trade professionals.

Level 1

Advanced Commitment

For schemes demonstrating more than 50% alignment with the regional framework requirements.

Level 2

Intermediate Commitment

For schemes demonstrating 20% to 50% alignment with the regional framework requirements.

Making sustainable tourism happen

Your guide to tourism labels

The Nouvelle-Aquitaine Tourism Board is here to help you choose more sustainable tourism services.

Learn more

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